Social Media Executive Job Description

Social Media Executive Job Description

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Greeting from Prestancia Technologies Pvt Ltd!!!!

We would like to introduce Prestancia Technologies Pvt Ltd, one of Pune’s Leading Marketing & Advertising Agency dealing into Content Writing, Graphics Designing, Web & Digital, Video and Photography, Advertising, Branding and Consultancy. We set our foot in the market in the year 2016, with the software development & customized mobile app development. Thereafter, we grew our services from Information Technology to Branding, Marketing & Advertising to ensure that we can satisfy all the digital demands of our clientele under one roof! We also extended services like content writing, graphic designing & photography to separate individual departments. At present we are skilled & equipped to efficiently cater to all types of needs of our clients relating to marketing, branding, advertising and information technology. We are the entrusted partners of leading industries from diverse sectors like Food & Beverages, Jewellery, Health, Hospitality, IT, Fashion, Real Estate, Tourism etc.

Social Media Executive

Experience: • 1-2 years of experience

We are looking for Social Media Executive, it’s a full-time job opportunity.

Responsibilities and Duties

  • Candidate should possess the experience of handling at least 12-15 clients or projects.
  • The primary role includes setting up and running large campaigns on, Facebook, Instagram and LinkedIn and optimizing campaigns to increase reach, engagement, and generate leads.
  • Strategise social media monthly calendar to streamline the processes.
  • Handle all social media platforms with well-versed research and focus on developing Brand value, Brand Positioning and Increase Lead base.
  • Manage editorial and content calendars proactively, creating, curating and managing all published content (images, video, and drafted) on social media and blogs.
  • Analyze, review, and report on effectiveness of campaigns to maximize results.
  • Create Campaigns to Boost Social Traffic and connect with right audience for business.
  • To perform daily responsibilities such as create, run, and fine-tune social media monitoring operations on client defined business interests.
  • Plan and Monitor ongoing brand presence across multiple social media platforms.

Required Experience, Skills and Qualifications

Experience: 1-2 years as a Social Media Executive / Intern / Manager in any Marketing or Advertising Firm.

  • Strong experience communicating insights derived from data to both business and technical audiences.
  • Experience with Google Tag Manager and other commercial tag management platforms.
  • Good hands of experience on tools like BrandWatch, Sprinklr, Radian6, and Review tracker. Etc.
  • Strong working knowledge and understanding of Social Media marketing
  • Practical understanding on social media listings and Marketing; Content creation and keyword research.
  • Recommend appropriate audience segments based on clients target.
  • Recommend appropriate channel tactics, platforms, and partners.
  • Understands Goals and Objectives of Brand and build strategies accordingly.
  • Understands Digital Transformation and Audience management.
  • Understanding of the concepts of reach, frequency, ROI and latency.
  • Experience in working with 3rd party Media vendors.
  • Understands Marketing funnel and strategize campaigns as per goal.
  • Solid understanding of ad serving and verification tools, and other tools.


  • As per industrial standard.

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